While you want to advertise your products, this should not be the only content that is present on your CPA page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and/or dated. if you do not have anything relevant and unique to talk about, try sharing links or videos that are in the same niche.
It can be helpful to be active on other CPA pages instead of just your own. Posting your opinion on CPA profiles that you don't run can get your page some attention. However, it needs to be the type of attention you need. You should be posting when there is something important this content to say. Make sure that you avoid spamming other pages.
Post regularly on your CPA page. Don't just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don't care that much. If you need this CPA page for your business, then stick to some kind of posting schedule.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
One of the best marketing tactics is to hold a giveaway. This free giveaway can be to get people to like the CPA page for your business or to sign up for your newsletter or mobile marketing campaign. The cost is low and the returns are high.
Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.
Whether you plan to create attractive ads or build a business page empire, the first step is always to learn as much as you can. This article is a great first stop, but keep reading and researching. The more you learn, the better your campaigns will be and success will quickly follow.